Marketing Daily
Wednesday, November 28, 2012
  • Aldi Stretches Brand Promise For Hunger Challenge

    The limited-assortment grocery store that aims to win shoppers over by stretching their food budgets has found a clever way to stretch its giving, … Read the whole story

  • Gen X Genders Generally Congenial To Germane Ads

    While Gen X is a smaller group than the demographics that bookend it, they are valuable because of the affluence and purchase habits. Ignore … Read the whole story

  • Coke's Christmas Spot Features Giant Santa Puppet

    This year's Christmas TV ad from Coca-Cola focuses primarily on a giant Santa Claus marionette - something of a departure from recent years' ads … Read the whole story

  • Survey Finds Consumers Down With OTT

    According to a new survey by Accenture, half of consumers in the U.S. are viewing so-called "over-the-top" content through a broadband connection on their … Read the whole story

  • M&T Bank Offers Custom Check Cards

    M&T Bank is offering customers the new option of custom check card designs. Whether it's a photo of a family pet, a favorite vacation … Read the whole story

  • Ad Industry Asks Supreme Court To Hear Tobacco Marketing Case

    Three advertising trade groups are asking the U.S. Supreme Court to agree to hear an appeal by tobacco companies that is challenging restrictions on … Read the whole story

  • A Holistic Approach To Creativity

    To differentiate its brands in a highly competitive industry, Fisher-Price maintains a laser-like focus on creativity and innovation. Lisa Mancuso, who will speak at … Read the whole story