Top of The News
by Thom Forbes
As the digital candy shelves get increasingly crowded, the Federal Trade Commission issued a second report on mobile apps for kids yesterday that it hopes will "light a fire" under … Read the whole story
RESEARCH
by Karl Greenberg
While about a third of social media users find ads on social networks more annoying than ads elsewhere online, the firms report that more … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin's electronic billboard … Read the whole story
TELECOM
by Aaron Baar
The interactive program sets up an interface that looks like a video chat with Santa, where they can type in their side of a … Read the whole story
HEALTH
by Tanya Gazdik
A new campaign for Wellmark Blue Cross Blue Shield talks directly to consumers in the wake of the forthcoming marketplace shifts, prompted by health … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The average transaction price for light vehicles in the United States was about $30,832 in November, up $335 (or 1.1%) from the month last … Read the whole story
COMMENTARY
by Jake Beniflah, Op-Ed Contributor
Leading CMOs have all sorts of valid demographic, psychographic and behavioral data about their consumers -- yet measuring their ROI as it relates to … Read the whole story
COMMENTARY
by Eric Courville
The key for marketers is delivering the right message through the right channel to the right people at the right time. Brand stewards need … Read the whole story
COMMENTARY
by Gail Belsky
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the noise. For five days in October, Omnicom media … Read the whole story