Marketing Daily
Wednesday, December 19, 2012
  • Q&A: Affluence And Gen Y -- It Takes $200,000

    "This is a generation in transition," Digitas' George Scribner tells Marketing Daily. He fills us in on the firm's research -- which zeros on … Read the whole story

  • Mintel: Hybrid, Electric Car Consideration, Sales Up

    Sales of plug-in and electric models have nearly quadrupled from three last year to 11 now in showrooms. Mintel also points out that the … Read the whole story

  • Grammys Social Game No Trivial Matter

    The Recording Academy, which puts on the awards, has launched a social trivia game (running through Jan. 29) "Get Me to the Grammy's," that … Read the whole story

  • Companies Still Lack Content Marketing Skills

    There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken … Read the whole story

  • Walgreens Solving Holiday Problems

    One spot features a couple in a car, throwing together last-minute edible snowmen for a party; another shows a little boy dazzling both a … Read the whole story

  • Consumers Hungry For Innovative Breakfast Foods

    Sales of CPG breakfast foods remained markedly strong throughout the recession, and consumers' hunger for tastier and healthier options should present ample opportunities to … Read the whole story

  • Infiniti Says Goodbye To G, M, FX; Hello To Q

    Johan de Nysschen, president of Infiniti Motor Company Limited, who traveled with the brand from global headquarters in Japan to Hong Kong, said in … Read the whole story

  • Facebook: The Sorrow And The Seating

    Last week at MadBlog, my "Best Spots of the Year" column ended with a mention of empty chairs. Yup -- I suggested that the … Read the whole story

  • SantaCon As Social Metaphor

    Unless you've been hiding under a sleigh somewhere, chances are you've noticed the annual gathering of sloppy Saint Nicks otherwise known as SantaCon. At … Read the whole story

  • The Bright Lights Of Broadway...And Madison Avenue

    Despite all of the headlines about the latest digital platforms, a balanced approach of legacy and digital media will likely produce the best results. … Read the whole story