Top of The News
by Thom Forbes
After weeks of aligning ducks -- most notably global technology investment firm Silver Lake but also including MSD Capital, a $2 billion loan from Microsoft and other debt financing from … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The program's hub allows people to tweet questions to the stars of the spot, which connected Honda's innovative technology and design with inventions, ergonomics, … Read the whole story
RETAIL
by Sarah Mahoney
It takes careful devotion to brand identity to keep people coming back -- whether it's to shop online or in stores. In clothing, J. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The new chapter of the campaign includes a spot shot at Nissan headquarters in Franklin, Tenn. The set was the automaker's own office space. … Read the whole story
TECHNOLOGY
by Aaron Baar
The company is touting its "Epson Connect" cloud-based printing technology through a social-media promotion (with the lengthy title of "Be Here, Print There" Remote … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Consumers who use a dedicated app on Arby's Facebook page to upload pictures of themselves eating at an Arby's location will be entered in … Read the whole story
PETS
by Tanya Gazdik
Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces for a fourth year to find a dog with a superstar … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
As an industry, we tout better targeting, more precision and increased relevancy. Yet to do that, marketers need smart machines and a strong team … Read the whole story
COMMENTARY
by Brian Cohen, Danny Silverman
In 2013, CPG marketers will begin to take eCommerce seriously. We predict a shift in the following areas. Affordable same-day delivery will drive shopper … Read the whole story