Top of The News
by Thom Forbes
Growth at fast-food and sit-down restaurant chains is coming primarily from offering lower-calorie chow and drinks, according to a study released today by the Hudson Institute that's partly funded by … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Talk about a rush for San Francisco 49ers fans -- not only did the second half of Super Bowl XLVII give them the thrill … Read the whole story
SUPER BOWL
by Karl Greenberg
Doritos was this year's creative MVP for the second year running, with the "Goat 4 Sale" ad, the sixth time it has crowd-sourced creative. … Read the whole story
FOOD
by Karlene Lukovitz
Campbell Soup Company, which has been a sponsor of the American Heart Association's "Go Red For Women" heart-health movement for seven years, is this … Read the whole story
TRAVEL
by Tanya Gazdik
US Airways took a giant leap to the top of the heap in the 17th annual Brand Keys Customer Loyalty Engagement Index (CLEI). The … Read the whole story
RETAIL
by Sarah Mahoney
The meet-and greet mixers are scheduled to happen after hours in such key markets as New York, Los Angeles, San Francisco and Chicago, and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It's still kind of hard to believe: a few years ago, Chrysler Group was like Jimmy Stewart on that bridge about to take a … Read the whole story
by David Goetzl
As YUM Brands continues its focus on China and emerging markets, it's ramping up advertising in France and Germany after expansion in both. Read the whole story
COMMENTARY
by Mike Doherty
In a culture of extremism, it's easy to see why many brands serve themselves up as a dare to the shot-drinking crowd. But there's … Read the whole story
COMMENTARY
by Matthew Gonnering
Your brand has a story, and it's nearly impossible to tell that story without some form of digital media. Here are five ways you … Read the whole story