Top of The News
by Thom Forbes
"They're here again," write the jaded technology writers. No, they're not talking about another zombie offering from Hollywood. Rather, it's informed speculation in the mainstream press about Apple
developing a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Honda got into, and around, Sunday's Grammy Awards on CBS to spotlight the new Honda Civic. In addition to traditional advertising during the awards … Read the whole story
BRAND MARKETING
by Aaron Baar
"Anytime there's confusion in the business customer ranks, it can have an effect on mail volume," Jerry Cerasale, senior vice president of government affairs … Read the whole story
FOOD
by Karlene Lukovitz
In the video -- a takeoff on music-industry concert benefits ("We Are the World," Band Aid, etc.) -- the singers/musicians join together to deliver … Read the whole story
TRAVEL
by Tanya Gazdik
Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in … Read the whole story
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by Steve McClellan
Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Truck owners are probably as passionate and loyal to their truck's maker as they are to their own. You think it's hard for an … Read the whole story
COMMENTARY
by Robert Wollan
Many marketers have a "push-pull" problem: They spend a lot of time devising ways to pull in customers -- identifying the right buyer segments, … Read the whole story