Marketing Daily
Friday, March 1, 2013
  • Oreo Spoof Video Features 'Physicist'

    As he demonstrates the machine (a robot-controlled hatchet), David Neevel deadpans lines about the difficulties and sacrifices involved, including not seeing his girlfriend or … Read the whole story

  • Annie's Looks To Spread Good

    "Part of our corporate philosophy is doing well and doing good at the same time," Sarah Bird, Annie's senior vice president of marketing and … Read the whole story

  • Just Cavalli: Snakes, Seduction And JaggerSpawn

    "We wanted to have an animalistic theme, and as we looked at the new logo, it just seemed like a snake bite," says Olivier … Read the whole story

  • Nissan To Go Global With NISMO

    Larry Dominique, president of TrueCar division ALG, and former VP of product planning at Nissan, says gaming is exactly the right way to talk … Read the whole story

  • Spam Launches Digital Campaign

    Spam's first ever spokescharacter, Sir Can-A-Lot, partners with chef Roy Choi for a digital effort launching this month. "Break the monotony" uses social media … Read the whole story

  • Music Stars Partner In ConAgra Anti-Hunger Drive

    The campaign will be supported with an original song written by Tori Kelly, called "Fill a Heart"; online concerts and social media; TV spots … Read the whole story

  • Upward Online Shopping Is Global

    Rakuten's E-commerce Index found that although Indonesians spend the most time shopping online, the UK leads in spend, with the average online buy per … Read the whole story

  • Grocery Retailers Top Customer Experience Rankings

    The leaders - meaning those with the highest scores across all industries -- include Publix; Trader Joe's; Aldi and Chick-fil-A (tie); Amazon.com and Sam's … Read the whole story

  • Marissa, Sheryl And The Human Race

    The response to Sheryl Sandberg and Marissa Mayer's work stances shared historical similarities with the latest war on women. Read the whole story

  • TV Advertisers Need To Open Their Eyes...And Ears!

    What we hear greatly impacts what we see, think and purchase. In many successful TV campaigns, the narrator's voice, the music, the tagline or … Read the whole story

  • Stand Out From The Crowd Online

    With competitors just a few clicks away, the look of a retailer's online shop front can be the deciding factor between clicking on checkout … Read the whole story