Top of The News
by Thom Forbes
Using full-page ads in 10 Sunday newspapers, Anheuser-Busch InBev humorously, if indirectly, addresses a class-action lawsuit filed in several states last week that claims the brewer waters down
several of … Read the whole story
ELECTRONICS
by Aaron Baar
According to McCann Truth Central, an "intelligence unit" of advertising network McCann Worldgroup, we're all only adolescents when it comes to mobile technology, starting … Read the whole story
BEVERAGES
by Karl Greenberg
Belen Pamukoff, Heineken brand director, said the company has activated with digital elements in the past. "Globally, we have rolled out the Star Player … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
H&R Block and DoSomething.org are targeting teens with a financial literacy campaign Inspired by studies that show increased engagement and retention in lessons that … Read the whole story
RESEARCH
by Sarah Mahoney
The researchers, led by a Ph.D. candidate from the University of Manitoba, tracked advertising in eight magazines with a primarily male audience, scoring each … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In the latest expansion of its "Feed the Beat" program, Taco Bell has partnered with Twitter to offer fans the opportunity to have their … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors, Chrysler and Ford got a ride from cars, but also larger SUVs and trucks as gasoline prices have dropped a bit. And … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
No matter how righteous your argument -- or no matter how efficacious your brand -- success in the Relationship Era does not accrue to … Read the whole story
COMMENTARY
by Mark Papia
Forget the nominees and the winners. The movies that benefitted most from the Academy Awards telecast and surrounding social media buzz are the ones … Read the whole story