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Using full-page ads in 10 Sunday newspapers, Anheuser-Busch InBev humorously, if indirectly, addresses a class-action lawsuit filed in several states last week that claims the brewer waters down several of … Read the whole story
ELECTRONICSAccording to McCann Truth Central, an "intelligence unit" of advertising network McCann Worldgroup, we're all only adolescents when it comes to mobile technology, starting … Read the whole story
BEVERAGESBelen Pamukoff, Heineken brand director, said the company has activated with digital elements in the past. "Globally, we have rolled out the Star Player … Read the whole story
FINANCIAL SERVICESH&R Block and DoSomething.org are targeting teens with a financial literacy campaign Inspired by studies that show increased engagement and retention in lessons that … Read the whole story
RESEARCHThe researchers, led by a Ph.D. candidate from the University of Manitoba, tracked advertising in eight magazines with a primarily male audience, scoring each … Read the whole story
RESTAURANTSIn the latest expansion of its "Feed the Beat" program, Taco Bell has partnered with Twitter to offer fans the opportunity to have their … Read the whole story
AUTOMOTIVEGeneral Motors, Chrysler and Ford got a ride from cars, but also larger SUVs and trucks as gasoline prices have dropped a bit. And … Read the whole story
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No matter how righteous your argument -- or no matter how efficacious your brand -- success in the Relationship Era does not accrue to … Read the whole story
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Forget the nominees and the winners. The movies that benefitted most from the Academy Awards telecast and surrounding social media buzz are the ones … Read the whole story
