Top of The News
by Thom Forbes
Roy Brown, Jr., by all accounts of his death at 96 recently, was a man of refined taste and affability who unfortunately had a singular negative achievement for which he … Read the whole story
RETAIL
by Sarah Mahoney
The move is the latest development to come out of Amazon's massive Williamsburg, N.Y. studio, which Amazon acquired for photographing fashion back in November. … Read the whole story
BEVERAGES
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
APPAREL
by Aaron Baar
The company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story
ENTERTAINMENT
by Tanya Gazdik
In its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called "Movies for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevrolet's going to South By Southwest next week, The automaker has lined up a roster of its activities there, including its "Catch A Chevy" … Read the whole story
RESEARCH
by Karl Greenberg
Accountability -- reliable ROI -- is the number one concern in this year's Association of National Advertisers Top Concerns Survey, whose results were garnered … Read the whole story
COMMENTARY
by David Karel
How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story
COMMENTARY
by Nanda Sibol
What can marketers do to pique the interest of their over-messaged, skimming consumer? Put the positioning statement, key brand benefit, or elevator pitch into … Read the whole story