Top of The News
by Thom Forbes
If there were any doubts that Samsung has taken a bite out of Apple's cachet as the digital pocket device of the moment, the manufactured hoopla, random speculation, unabashed wishes … Read the whole story
BEVERAGES
by Tanya Gazdik
A Pepsi video featuring NASCAR racer Jeff Gordon in disguise taking out a hapless car salesman and his Chevy Camaro for a test drive … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chris Perry, Chevrolet's VP marketing, said that in addition to serving the connected consumer, the platform will be a digital sounding board for future … Read the whole story
RESEARCH
by Sarah Mahoney
When it comes to setting up the best digital structures for their businesses, marketers should just give up on finding the ideal solution. A … Read the whole story
RETAIL
by Sarah Mahoney
The Minneapolis-based retailer -- long a master at using limited-run partnerships with designers to boost its fashion cred -- says it is pairing up … Read the whole story
TECHNOLOGY
by Aaron Baar
"The biggest thing we wanted to do was create relevance with college students. How do we find a way to make the idea of … Read the whole story
APPAREL
by Karl Greenberg
Adidas is very busy this year, having recently launched Impact Camo collection of sports gear; just-launched Crazyquick footwear; and the SpringBlade coming in August. … Read the whole story
COMMENTARY
by Jacob Beckley
By giving marketers a new way to bridge the physical and digital gap, NFC technology offers unprecedented opportunities to convey a tech-savvy image while … Read the whole story
COMMENTARY
by Aubrey Sabala
High click-throughs, increased customer lifetime value and improved time spent on-site all lead to more loyal customers who have a unified, personal relationship with … Read the whole story