Top of The News
by Thom Forbes
General Motors yesterday confirmed Detroit's second-worst kept secret -- the first being the dire financial plight addressed by the appointment of an emergency financial manager yesterday -- when it
announced … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
RESEARCH
by Aaron Baar
Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
While the TV spots have a warm-and-fuzzy feeling, the company is reverting to type for its social media effort. In a fun twist on … Read the whole story
FOOD
by Karlene Lukovitz
Lance's overall new marketing strategy forgoes traditional media in favor of digital's greater targeting and brand-advocacy-building capabilities, according to Tom Ingram, senior brand director … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Service matters. Delivering excellence in customer service builds loyalty to the store, and by extension, to the brand. We see that with benchmark brands … Read the whole story
BEVERAGES
by Tanya Gazdik
Despite the annual preoccupation with all things Irish in honor of St. Patrick's Day, Guinness was taken down by the World's Most Interesting Man … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
A new effort from ING U.S. focuses on the importance of managing the money that consumers have earmarked for retirement. The creative introduces a … Read the whole story
COMMENTARY
by
Sheryl Sandberg sure has stirred up a shitstorm: Try to say that fast five times. To begin with, the idea that the goodiest of … Read the whole story
COMMENTARY
by Michael Hemsey
Experience is everything. Yet what experiences inspire loyalty remains fluid. For brands, meeting consumer experience expectations has a practical marketing purpose, and is only … Read the whole story