Top of The News
by Thom Forbes
An American Honda Motor Co. agency review that "Ad Age" calls "the most closely watched ... of the past year" ended with mixed emotions at the incumbent of 27 years, … Read the whole story
FOOD AND BEVERAGES
by Karl Greenberg
The firm cites Simmons panel data from Experian Marketing Services: almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their … Read the whole story
by Karlene Lukovitz
The TV spot, dubbed "Mud Pie," shows the young daughter of an Organic Valley farm family participating in the cooperative's tradition by carefully growing … Read the whole story
TRAVEL
by Tanya Gazdik
More Millennials report using travel apps on their smartphones including Hotels.com, Expedia, Kayak and traditional carriers like Delta and American Airlines, according to a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Enterprise Rent-A-Car, the official rental car of the NCAA, is extending its multi-year college sports platform with a humorous March Madness campaign comprising TV, … Read the whole story
RETAIL
by Sarah Mahoney
"Business definitely seems to be picking up," Ted Cleary, a member of the association and owner of Studio Cleary Landscape Architecture in Charlotte, N.C., … Read the whole story
TELECOM
by Aaron Baar
According to a study from WDS (a division of Xerox that provides customer experience management), 36% of wireless customers in the U.S. said they … Read the whole story
RETAIL
by Sarah Mahoney
A new survey from the National Retail Federation reports that Americans will put the Easter bunny on a budget this year, spending $145.13 per … Read the whole story
COMMENTARY
by Bob McCurdy
At the 4As conference in New Orleans, a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," … Read the whole story
COMMENTARY
by Ted Leonhardt, Op-Ed Contributor
Dealing with multicultural issues always presents challenges. If the goal is the creation of a global brand, unresolved issues can threaten billions in potential … Read the whole story