Top of The News
by Thom Forbes
It a seems like a panel in a Bizarro Superman comic book plot, where everything is the opposite of what it should be. In what the "New York Times"' Julie … Read the whole story
APPAREL
by Sarah Mahoney
But crisis-management experts say the brand is wearing its 15 minutes well, using it as an opportunity to speak frankly to customers, and even … Read the whole story
TECHNOLOGY
by Aaron Baar
According to Glen Hartman, global managing director of digital consulting at Accenture Interactive, marketers have got to get it right because consumers will be … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hyundai Motor America has just signed a multi-year partnership for naming rights to the Hyundai Club at the Mets' Citi Field, with a regional … Read the whole story
FOOD
by Karlene Lukovitz
As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, "they are eager to explore lesser-known cuisines with unique … Read the whole story
AIRLINES
by Tanya Gazdik
Southwest Airlines is taking a more serious tack with a campaign that broke Tuesday night during the NCAA Tournament opening games. The first work … Read the whole story
RETAIL
by Sarah Mahoney
In the U.S., sales of these fresh foods typically generate 29% of total store sales, with meat accounting for 29% of those sales, produce … Read the whole story
PACKAGED GOODS
by Karl Greenberg
For the Mayhem concerts, the company will do several activations, including a "Zippo Custom Artist" program where musicians on the tour will customize Zippo … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Lesya Lysyj, Heineken USA chief marketing officer, recognizes that to elevate an iconic beer brand like Heineken, she needs to move away from the … Read the whole story