Top of The News
by Thom Forbes
Despite severe blows to Hewlett-Packard's image as a well-run company and the resulting steep fall in its stock price -- although there has been a recent upswing -- shareholders yesterday … Read the whole story
TECHNOLOGY
by Aaron Baar
If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story
RETAIL
by Sarah Mahoney
Amazon is "the brand that other retailers continue to fear," says Tom Custer, executive director of Interbrand Design Forum, in an email to "Marketing … Read the whole story
TOURISM
by Tanya Gazdik
Michigan launched its largest tourism campaign ever this week with a budget of $13 million. The nationwide "Pure Michigan" campaign will run through the … Read the whole story
RESEARCH
by Karl Greenberg
The 25th annual study gave Mercedes-Benz the top spot among luxury automotive marques for the third year in a row. BMW, Lexus, Acura, Infiniti, … Read the whole story
FOOD
by Karlene Lukovitz
Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip developed detailed back stories personifying each flavor, and then had graphic artist Mark … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We are in a huge generational shift today, with huge differences in mindset and outlook. For people under 40, fuel economy matters. It's not … Read the whole story
COMMENTARY
by Simon Glynn
Customer-centricity is about balancing both customer and company agendas. Three areas are key: meeting your customers' needs, and knowing your brand story and operational … Read the whole story
COMMENTARY
by Sherry Orel, Columnist
Earned media isn't always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in … Read the whole story