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Joe Weider, the archetypal (fill in the blank)-pound teen weakling who bulked up and created a far-flung media, business and social network -- including the phenomenon that became Arnold Schwarzenegger … Read the whole story
AUTOMOTIVEChrysler is giving its eponymous division a nice wardrobe with some limited-edition vehicles whose interior appointments and exterior elements reflect Detroit-inspired designers, artists, and … Read the whole story
TRAVELAffluent consumers say they plan to spend more on their travels in 2013, according to a trend report from Unity Marketing. A survey of … Read the whole story
RESEARCHWhile it's hard to definitely say which strategy works better, new data from Kontera -- which tracks some 400 million real-time content views and … Read the whole story
ELECTRONICSAccording to the latest J.D. Power Smartphone Satisfaction Study, average satisfaction from consumers for their smartphones has increased since 2012. On a 1,000-point scale, … Read the whole story
BEVERAGESRedesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next will begin rolling out in April. … Read the whole story
PACKAGED GOODSTeresa Bello, VP cleaning strategy and VP of the All brand, says this is a first-time deal. "One of the benefits is that as … Read the whole story
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In honor of the new baseball season, here is another edition of Wild Pitches, the semiannual feature featuring publicists and other corporate communicators who … Read the whole story
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This Sunday, "Lean In," Sheryl Sandberg's just-published and hotly debated career primer for women, will debut at number one on "The New York Times" … Read the whole story
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To reach prospects in today's competitive auto environment, advertisers need to think about shorter pods and better positioning, fine-tune their schedule, dominate the DVR, … Read the whole story
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in order to be successful, national brands need to shift both strategy and focus to a localized approach. This method requires advertisers and their … Read the whole story
