Top of The News
by Thom Forbes
Joe Weider, the archetypal (fill in the blank)-pound teen weakling who bulked up and created a far-flung media, business and social network -- including the phenomenon that became Arnold
Schwarzenegger … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chrysler is giving its eponymous division a nice wardrobe with some limited-edition vehicles whose interior appointments and exterior elements reflect Detroit-inspired designers, artists, and … Read the whole story
TRAVEL
by Tanya Gazdik
Affluent consumers say they plan to spend more on their travels in 2013, according to a trend report from Unity Marketing. A survey of … Read the whole story
RESEARCH
by Sarah Mahoney
While it's hard to definitely say which strategy works better, new data from Kontera -- which tracks some 400 million real-time content views and … Read the whole story
ELECTRONICS
by Aaron Baar
According to the latest J.D. Power Smartphone Satisfaction Study, average satisfaction from consumers for their smartphones has increased since 2012. On a 1,000-point scale, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Redesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next will begin rolling out in April. … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Teresa Bello, VP cleaning strategy and VP of the All brand, says this is a first-time deal. "One of the benefits is that as … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In honor of the new baseball season, here is another edition of Wild Pitches, the semiannual feature featuring publicists and other corporate communicators who … Read the whole story
COMMENTARY
by
This Sunday, "Lean In," Sheryl Sandberg's just-published and hotly debated career primer for women, will debut at number one on "The New York Times" … Read the whole story
COMMENTARY
by Hadassa Gerber
To reach prospects in today's competitive auto environment, advertisers need to think about shorter pods and better positioning, fine-tune their schedule, dominate the DVR, … Read the whole story
COMMENTARY
by Debora Lance
in order to be successful, national brands need to shift both strategy and focus to a localized approach. This method requires advertisers and their … Read the whole story