Marketing Daily
Monday, April 1, 2013
  • Mercedes-Benz Lets Neistat Play With the CLA

    Bernie Glaser, VP marketing at Montvale, N.J.-based MBUSA, says the automaker is partnering with filmmaker and social maven Casey Neistat to get things going. … Read the whole story

  • KFC Intros Li'l Bucket Kids' Meals

    The standard meal (suggested retail price of $3.99) includes a Kentucky Grilled Chicken drumstick, green beans, a GoGo squeeZ applesauce on the go and … Read the whole story

  • Lipton Enlists Actress Kat Dennings

    Lipton has hired actress Kat Dennings to appear in online ads airing across AOL and Yahoo Networks. The ads aim to encourage new and … Read the whole story

  • Chevrolet Wears A Tux For Impala

    Chevrolet is launching a campaign for the 2014 Chevrolet Impala beginning this Sunday with the start of the 2013 Major League Baseball season. It … Read the whole story

  • NY Yankees Score Highest Media Value For Baseball

    What is the biggest baseball brand? Look for the pinstripes among players in New York's Bronx. The New York Yankees generated nearly $500 million … Read the whole story

  • Arrogance By Proxy: One Media Elite Plays Embarrassingly To Type

    You can't please everybody, nor should you try. But you can't ignore everybody, either. You do not exist without them. And is there any … Read the whole story

  • Unicasting: The Crossroads For Gen X, Y Advertising

    Advertisers continue to face a difficult challenge in finding a perfect balance of marketing one cohesive brand that speaks to two similar -- yet … Read the whole story