Top of The News
by Thom Forbes
All it takes to get Apple to flat-out say it's sorry about something, it turns out, is to get the full force of the Chinese Communist Party behind a "Strike … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new ribs introduction is being supported by an integrated campaign spanning 15- and 30-second ads on national cable and local networks in key … Read the whole story
RESEARCH
by Tanya Gazdik
Marketers are continuing to employ cost savings and reductions, according to the 2013 Association of National Advertisers Recession Survey. The outlook indicates a "new … Read the whole story
BEVERAGES
by Karl Greenberg
The California Milk Processor Board is extending its dream-themed campaign under its "Got Milk" umbrella. The somnolent campaign continues the idea that since milk … Read the whole story
APPAREL
by Aaron Baar
The new effort showcases the company's "Style Made Comfortable" ethos through video and photography of people performing acrobatics and trampoline stunts while wearing Rockport … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The 2012 tour, on which Linkin Park and Incubus split the tour schedule as headliners, started in August. The car that the bands tricked … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Sandra Zoratti, vp marketing at Ricoh, who will speak at the 2013 ANA Advertising Financial Management Conference, discusses the key principles of precision marketing, … Read the whole story