Marketing Daily
Thursday, April 4, 2013
  • Women Shop Online, But Still Buy In Stores

    Of the 83% of women planning vacations, social is a go-to source, with 62% using these channels. Sixty-nine percent of them use Facebook to ... Read the whole story

  • RiteAid, CVS Target Sinister Allergy Season Ahead

    Rite Aid, for example, says it is offering free allergy health screenings nationwide, with its pharmacists providing personalized allergy tips, to make it easier ... Read the whole story

  • Dos Equis Creates Early Cinco de Mayo Event

    Dos Equis is certainly a leading beverage choice on this increasingly popular holiday, and it's not taking the Sunday timing passively. In fact, the ... Read the whole story

  • Ads Play On Car's Attitude In Urban Jungle

    The effort, "Urban Thrill Rides," comprises TV, print, and outdoor and will be supported in retail and digital, and will run in more than ... Read the whole story

  • JetBlue Offers 'Wings For Autism' For Kids, Families

    JetBlue is working with airports and local autism awareness groups on its "Wings for Autism" program, which aims to provide a relaxed environment for ... Read the whole story

  • Ace Scores: Cool Whip Frosting Tops Q1's Ads

    The ad earned "attention," "likeability" and "information" scores (three of the attributes measured within Ace Scores) exceeding 700, and many of the verbatim comments ... Read the whole story

  • Marketing Funnel Lexicon: Top-Funnel Programs

    Top-funnel campaigns convey what your company does, why your products are unique, and why customers should care about your company. There are many different ... Read the whole story

  • Agile Selling: How To Generate Growth

    As the world becomes an increasingly difficult place in which to do business, traditional ways of selling and going to market continue to become ... Read the whole story