Top of The News
by Thom Forbes
As recently as last summer, Facebook CEO Mark Zuckerberg seemed to be telling analysts that it would be somewhat daffy for his social network to get into the hardware business, … Read the whole story
RESEARCH
by Karl Greenberg
Of the 83% of women planning vacations, social is a go-to source, with 62% using these channels. Sixty-nine percent of them use Facebook to … Read the whole story
RETAIL
by Sarah Mahoney
Rite Aid, for example, says it is offering free allergy health screenings nationwide, with its pharmacists providing personalized allergy tips, to make it easier … Read the whole story
BEVERAGES
by Karlene Lukovitz
Dos Equis is certainly a leading beverage choice on this increasingly popular holiday, and it's not taking the Sunday timing passively. In fact, the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, "Urban Thrill Rides," comprises TV, print, and outdoor and will be supported in retail and digital, and will run in more than … Read the whole story
AIRLINES
by Tanya Gazdik
JetBlue is working with airports and local autism awareness groups on its "Wings for Autism" program, which aims to provide a relaxed environment for … Read the whole story
FOOD
by Karlene Lukovitz
The ad earned "attention," "likeability" and "information" scores (three of the attributes measured within Ace Scores) exceeding 700, and many of the verbatim comments … Read the whole story
COMMENTARY
by David Karel
Top-funnel campaigns convey what your company does, why your products are unique, and why customers should care about your company. There are many different … Read the whole story
COMMENTARY
by Robert Wollan
As the world becomes an increasingly difficult place in which to do business, traditional ways of selling and going to market continue to become … Read the whole story