June 3 - 6, 2024
Thursday, April 4, 2013
Top of The News
As recently as last summer, Facebook CEO Mark Zuckerberg seemed to be telling analysts that it would be somewhat daffy for his social network to get into the hardware business, … Read the whole story
RESEARCHOf the 83% of women planning vacations, social is a go-to source, with 62% using these channels. Sixty-nine percent of them use Facebook to … Read the whole story
RETAILRite Aid, for example, says it is offering free allergy health screenings nationwide, with its pharmacists providing personalized allergy tips, to make it easier … Read the whole story
BEVERAGESDos Equis is certainly a leading beverage choice on this increasingly popular holiday, and it's not taking the Sunday timing passively. In fact, the … Read the whole story
AUTOMOTIVEThe effort, "Urban Thrill Rides," comprises TV, print, and outdoor and will be supported in retail and digital, and will run in more than … Read the whole story
AIRLINESJetBlue is working with airports and local autism awareness groups on its "Wings for Autism" program, which aims to provide a relaxed environment for … Read the whole story
FOODThe ad earned "attention," "likeability" and "information" scores (three of the attributes measured within Ace Scores) exceeding 700, and many of the verbatim comments … Read the whole story
- COMMENTARY
Top-funnel campaigns convey what your company does, why your products are unique, and why customers should care about your company. There are many different … Read the whole story
- COMMENTARY
As the world becomes an increasingly difficult place in which to do business, traditional ways of selling and going to market continue to become … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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