Top of The News
by Thom Forbes
Plunge. Sink. Plummet. Collapse. Those are some of the verbs used to describe the "free fall" in personal computer sales, based on two differing but similarly downbeat research reports, in … Read the whole story
RETAIL
by Sarah Mahoney
In an effort to build on its positioning as America's department store, Macy's says it will introduce an "American Icons" summer campaign, a tribute … Read the whole story
AWARDS
by Karl Greenberg
Kimberly-Clark, Kellogg and InterContinental Hotels Group were among winners of the Shopper Marketing Effie Awards, announced at the Path to Purchase Institute's Shopper Marketing … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Between April 12 and May 2 (while supplies last), each Happy Meal purchased will come with one of nine unique Skylanders Giants character toys, … Read the whole story
RESEARCH
by Aaron Baar
According to marketing intelligence company Warc, global ad spending (based on 12 major markets) will only increase 3% in 2013, down a full percentage … Read the whole story
RESEARCH
by Tanya Gazdik
The 2013 Bad Ads Survey, to be unveiled Thursday by InsightsOne, was developed to see how Americans react to the best -- as well … Read the whole story
BEVERAGES
by Karlene Lukovitz
It features bold, modernized graphics to mark the tenth anniversary of the teas' introduction. The new boxes of tea, available in black, decaf and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The slate of concerts in New York, Chicago, Boston, Atlanta and Los Angeles is running through the spring and summer, comprising 16 concerts at … Read the whole story
COMMENTARY
by Vanessa Horwell
Last month the French holding company PPR announced it was changing its name to Kering, pronounced "caring." Is PPR/Kering on its way to marketing … Read the whole story
COMMENTARY
by Tony Quin, Columnist
How does a brand make videos that are good enough to stand out? The ideal is to have digital content strategy, plus creative, plus … Read the whole story