Top of The News
by Thom Forbes
Warren Buffet didn't get that cat-ate-the-canary smile by sitting around and letting the companies he owns just plod along, doing what they've done to burnish their brands. And so it … Read the whole story
RETAIL
by Sarah Mahoney
While consumers are getting more purchasing information across more channels than ever, marketers still struggle to understand the impact each channel has. A new … Read the whole story
CONFERENCE
by Karl Greenberg
Mike Monello, CCO at New York-based marketing agency Campfire, who kicked off at this week's "Engage: The NYC Digital Storytelling Conference," said people have … Read the whole story
BEVERAGES
by Tanya Gazdik
Corona Extra, Corona Light and Modelo Especial are using retail promotions to invite consumers to celebrate Cinco de Mayo. Corona's promo, which runs through … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Noodles & Company, the restaurant chain that offers a wide variety of international noodle and pasta dishes, is looking to drive broader awareness of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Actor Ewan McGregor is the star of a global campaign for Milan-based motorcycle division of Piaggio S.p.A., Moto Guzzi. The "My Bike, My Pride" … Read the whole story
COMMENTARY
by Chekitan Dev
Brands need a disaster recovery plan. This is especially true for service brands where guest and employee safety is put at risk. This plan … Read the whole story
COMMENTARY
by Pascal Bensoussan
To use data effectively, marketers require a methodology to measure, identify, and target the right data segments across brand awareness, acquisition, site personalization, and … Read the whole story