Top of The News
by Thom Forbes
A young woman told me the other day that she was meeting up with some friends who were "making a viral video." I thought I detected some irony in her … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Taco Bell's latest TV ad, for its new Cool Ranch Doritos Locos Tacos, aims to appeal to today's teenagers -- and their parents -- … Read the whole story
HOSPITALITY
by Aaron Baar
Golf is known as a quiet sport (witness the "golf clap"). So what better way to promote a hotel's new services such as quiet … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story
RETAIL
by Sarah Mahoney
When it comes to smooth, cross-channel selling, retailers have a lot of work to do. A new study from Accenture finds that while 90% … Read the whole story
SPIRITS
by Karlene Lukovitz
The campaign's creative uses the concept of a "secret society" dubbed "The Order of Gentlemen" -- open to those who "order" Gentleman Jack and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story
COMMENTARY
by Jeff Weidauer
If you are offering customers something they didn't ask for, it really needs to be something they want. How do we translate this to … Read the whole story
COMMENTARY
by John Nugent
Some brands have a language all their own -- which can transcend the brand that created it and live in pop culture. The trick … Read the whole story