Top of The News
by Thom Forbes
The world of political spin is unlike marketing as we know it in that it seems to rely exclusively on blood-roiling bluster and bravado to retain current customers rather than … Read the whole story
BEVERAGES
by Karlene Lukovitz
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
RESEARCH
by Sarah Mahoney
"When you look at the data as a whole," Forrester analyst Melissa Parrish tells Marketing Daily, "it is just remarkable. There is a correlation … Read the whole story
by Karl Greenberg
Vimeo CEO Kerry Trainor tells Marketing Daily that Lincoln has not worked with Vimeo on any program before now. "On the simplest level is … Read the whole story
by Aaron Baar
"We created this program to raise awareness. Studies show 60% of future jobs will be in STEM fields," Eric Mangan, a representative for TWC, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
GEICO's famous Gecko spokesman is exploring another career path, debuting his first book. Entitled "You're Only Human: A Guide to Life," the 164-page book … Read the whole story
RESEARCH
by Karl Greenberg
Not that you don't get leads from shows, but what do you do with them? A lot of marketers don't know, according to a … Read the whole story
COMMENTARY
by Tinesha Craig
Lately, it seems women in the U.S. are divided into two camps: Those who love Sheryl Sandberg, author of "Lean In," and those who … Read the whole story