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The world of political spin is unlike marketing as we know it in that it seems to rely exclusively on blood-roiling bluster and bravado to retain current customers rather than … Read the whole story
BEVERAGESThe initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
RESEARCH"When you look at the data as a whole," Forrester analyst Melissa Parrish tells Marketing Daily, "it is just remarkable. There is a correlation … Read the whole story
Vimeo CEO Kerry Trainor tells Marketing Daily that Lincoln has not worked with Vimeo on any program before now. "On the simplest level is … Read the whole story
"We created this program to raise awareness. Studies show 60% of future jobs will be in STEM fields," Eric Mangan, a representative for TWC, … Read the whole story
FINANCIAL SERVICESGEICO's famous Gecko spokesman is exploring another career path, debuting his first book. Entitled "You're Only Human: A Guide to Life," the 164-page book … Read the whole story
RESEARCHNot that you don't get leads from shows, but what do you do with them? A lot of marketers don't know, according to a … Read the whole story
- COMMENTARY
Lately, it seems women in the U.S. are divided into two camps: Those who love Sheryl Sandberg, author of "Lean In," and those who … Read the whole story
