Top of The News
by Thom Forbes
The American medical establishment, in general, and pharmaceutical companies, in particular, find themselves increasingly besieged for high prices (and often less than optimal results). But a new
attack on the … Read the whole story
FOOD
by Karlene Lukovitz
Nine episodes will air every other Tuesday throughout the spring and summer at 11:35 pm EDT, starting on May 7. The show is being … Read the whole story
RESEARCH
by Karl Greenberg
In 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest … Read the whole story
by Sarah Mahoney
While much of the marketing world may be buzzing about Apple's looming iWatch and its Samsungian rival, others are flocking to Switzerland for the … Read the whole story
ELECTRONICS
by Aaron Baar
"Having the experience [of sharing] with their household, they [all] get to use the device and get familiar with them. Once it comes time … Read the whole story
PACKAGED GOODS
by Karl Greenberg
A Web site, www.SecretSwap.com, touts the product line and details the program via a "Mission Impossible" style video in which a woman -- a … Read the whole story
HEALTH
by Tanya Gazdik
Akron Children's Hospital has enlisted actual patients to help create its latest TV campaign. The effort includes 11 thirty-second spots and was put together … Read the whole story
COMMENTARY
by Michael Caccavale
With ever-increasing platforms to manage, marketers are challenged to reach ever-changing personas that differ from brand to brand and even from product to product. … Read the whole story
COMMENTARY
by David Bakke
Marketers are under increasing pressure to deliver better results, faster. Falling prey to time management traps or a lack of efficiency could herald the … Read the whole story