Top of The News
by Thom Forbes
Taking an arrow from New York mayor Michael Bloomberg's quiver, a bill being debated by the Assembly Committee on Appropriations in California today would ban the sale of "junk" food … Read the whole story
RETAIL
by Sarah Mahoney
The spots for True Value, a Chicago-based hardware collective that competes with much larger chains, including Ace, the Home Depot and Lowe's, are themed … Read the whole story
RESEARCH
by Aaron Baar
According to a survey commissioned by Redwood Software, more than half of consumers (51%) said they have ended contracts or changed suppliers of products … Read the whole story
HEALTH
by Karl Greenberg
The theme of the ads, which show the institute's staff, surgeons, physicians, technicians and scientists, is that at the center, cancer becomes the prey: … Read the whole story
RESEARCH
by Tanya Gazdik
A cross-industry study of Web data collection activity reveals the "significant" extent that data is mined or used by companies other than site owners, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The event in the back very likely was aligned in some way with a new program, "Style Driven," detailing the life of stylist Erin … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Too often, we view direct marketing and brand marketing as entirely separate practices with their own measurement models. Direct marketers can learn a lot … Read the whole story