Marketing Daily
Wednesday, May 15, 2013

Top of The News

The Drift On Tesla: How Founder Musk Drove Profitability
by Thom Forbes

"The Tesla Model S takes everything you know about cars and stands it on its head," an overview of the sporty vehicle started out in Consumer Reports last week. And … Read the whole story

  • TELECOM
    Carriers Come Together For 'It Can Wait'
    by Aaron Baar

    The four major wireless carriers in the U.S. will take a (partial) break from trying to woo each others' customers this summer to unite … Read the whole story

  • FOOD
    Oreo Unveils Animated 'Wonderfilled' Campaign
    by Karlene Lukovitz

    Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed "Wonderfilled." … Read the whole story

  • RETAIL
    Jockey Sport Performance Underwear Gets Campaign
    by Karl Greenberg

    Put. That. Underwear. Down. Why are you paying $150 for high-end jogging shorts and then wearing regular briefs under them? That's just wrong. That, … Read the whole story

  • FINANCIAL SERVICES
    Careful Kids: Affluent Gen Y Spends Less, Invests More
    by Sarah Mahoney

    As the economy continues to recover, affluent Millennials aren't just ziplining in Costa Rica or buying one more mountain bike. A new study from … Read the whole story

  • AUTOMOTIVE
    April Good For Some Vehicle Segments, So-So For Others
    by Karl Greenberg

    April auto sales have come and gone, but you can always get fresh insights by slicing the loaf differently. Kelley Blue Book (KBB.com) has … Read the whole story

  • COMMENTARY
    All Earned Media Is Not Created Equal
    by Peter Storck , Op-Ed Contributor

    Experience-driven social marketing has the power and reach to both build brand and drive sales as well as -- or better than -- all … Read the whole story