Top of The News
by Thom Forbes
If the secret sauce in Snapple's decades-long overnight success story was "quirky marketing and bold flavors," as the Wall Street Journal's Stephen Miller puts it, its saucier was Leonard Marsh, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The drive-thrus feature a menu that includes the brand's premium coffee, plus "dashboard-friendly" foods in 12 combos priced under $5. The combos offer quick … Read the whole story
RETAIL
by Sarah Mahoney
Minneapolis-based Target says its first-quarter earnings came in at a disappointing $498 million, "below expectations as a result of softer-than-expected sales, particularly in apparel … Read the whole story
RESEARCH
by Tanya Gazdik
Beer was the highest growth category in this year's BrandZ rankings -- up 36% year-over-year, according to the 2013 BrandZ Top 100 list of … Read the whole story
TELECOM
by Aaron Baar
"We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, … Read the whole story
by Steve McClellan
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency for both traditional and digital channels. Equifax spent the bulk … Read the whole story
by Mark Walsh
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
COMMENTARY
by Laura Patterson
Understanding customers' needs, wants, and buying process in a category helps marketers make better strategy, product, positioning, messaging, channel, and content decisions. By tracking … Read the whole story