Top of The News
by Thom Forbes
Consumer spending -- known in government parlance as Personal Consumption Expenditures (PCE) -- fell 0.2% in April, which is the weakest performance since May 2012 and, some observers say, a … Read the whole story
FOOD
by Karlene Lukovitz
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed markets in North America and Europe to emerging markets in Eastern Europe, Latin … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The effort focuses on a unique digital app housed on Zyrtec's newish Facebook page. The platform comprises a rich animation of a park, on … Read the whole story
BEVERAGES
by Tanya Gazdik
Heineken is launching a promotion today themed "Dropped" in which men ages 21 and older can enter a contest for a chance to be … Read the whole story
TECHNOLOGY
by Aaron Baar
To kick off the sponsorship, Carbonite has launched a month-long "cubicle to cabana" through which people can enter to win a Google Nexus 10 … Read the whole story
by Steve McClellan
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal's Fandango-with an array of other media assets at NBCU to create a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Recep Tayyip Erdogan, Prime Minister of Turkey, has transformed Istanbul with office buildings, shopping malls and mega-mosques. His plans for Taksim Square -- which … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
It's aphoristic that younger people's appetite for cars is sagging. Facts detailed in numerous reports bear that out. I got on the phone with … Read the whole story
COMMENTARY
by David Karel
With the awareness-building and nurturing work you have done higher up in the funnel, you should have a healthy, growing pool of target prospects … Read the whole story