Top of The News
by Thom Forbes
Edward Snowden, who has identified himself as the source of leaked information about classified U.S. government surveillance programs, was an employee of Booz Allen Hamilton for less than three months … Read the whole story
SPORTS
by Karl Greenberg
Callaway has been taking a digital approach that varies from the usually staid marketing tactics the category tends to use. The company launched a … Read the whole story
BEVERAGES
by Karlene Lukovitz
AriZona continues to tout its "no frills approach" to consumer marketing -- saying that it "never pays for glitzy advertising campaigns to gain consumer … Read the whole story
BEVERAGES
by Tanya Gazdik
Southern Comfort debuted a new TV spot June 10, continuing the "Whatever's Comfortable" theme line, launched in August with the award winning "Beach," which … Read the whole story
RETAIL
by Sarah Mahoney
"While U.S. retailers lead the way in terms of deploying in-store digital technology," writes Martin Gill, Forrester Analyst and author of the report, "European … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Via a deal with DreamWorks Studios, Ford will launch an integrated campaign around "Need for Speed," based on EA's game of the same name. … Read the whole story
by Wendy Davis
A federal judge has approved a settlement that requires Domino's Pizza to pay $9.75 million for making robocalls to wireless devices of consumers in … Read the whole story
COMMENTARY
by Jordan Viator Slabaugh
To drive meaningful business outcomes, today's brands are employing more social accounts -- managed by more social users -- than ever before. Smart brands … Read the whole story
COMMENTARY
by Jason Kulpa
You may not have the time or resources to build a large, multi-layered customer loyalty program, but that doesn't mean you should leave client … Read the whole story