Marketing Daily
Monday, June 17, 2013
  • Schick Hydro, Three Guys, And New Zealand

    The series also reprises last year's program in which the guys were in Hawaii skydiving, mountain biking and surfing the big waves. Fuel says … Read the whole story

  • Post-Scandal, Verizon's Reputation Takes Hit

    "Lots of consumers had heard about [the story] and perceived it as negative for Verizon," Ted Marzilli, CEO and founder of YouGov BrandIndex, tells … Read the whole story

  • SodaStream Backs Cause, Gets Political

    Home carbonation system SodaStream may not have gotten the spot it wanted on the Super Bowl, but it is getting a lot of attention … Read the whole story

  • Barbasol Writes The Book On Manliness

    Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on Amazon. Priced at $19.19 (the year the … Read the whole story

  • United Donates Miles To Make-A-Wish

    United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made for the second year in a row, will … Read the whole story

  • Kraft Foods Forms Two New Business Groups

    Kraft Foods Group has announced plans to create two new stand-alone business units: Meals and Desserts, and Enhancers and Snack Nuts. Creating the new … Read the whole story

  • The Trouble with Advertising, Part 15,662: Awards Shows Are A Boys' Club

    The big daddy of all advertising award shows, the Cannes Lions International Festival of Creativity, kicks off on June 15. But this season, alongside … Read the whole story

  • Let's Get Engaged! A Digital Story About Digital Storytelling

    What does it mean to engage socially in 2013 (and beyond)? This was the question a range of panelists -- including startup savants, tech … Read the whole story