Top of The News
by Thom Forbes
Competition in the pharmaceutical business should intensify as a result of the U.S. Supreme Court's 5-3 decision yesterday that allows the Federal Trade Commission to file antitrust suits against
manufacturers … Read the whole story
HOSPITALITY
by Aaron Baar
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
by Karl Greenberg
While entertainment properties -- movies, TV, games -- are the major source of licensed merchandise as well as a destination for brands to get … Read the whole story
AUTOMOTIVE
by Karl Greenberg
At the tour, which hits 39 U.S. cities, the brand gets both main stages (Kia Soul Stage and Kia Forte Stage), has its Soul … Read the whole story
COMMENTARY
by Michael Hemsey
Is it possible that marketers have gotten Big Data wrong -- or applied its tenets incorrectly? Five years into its use, it's starting to … Read the whole story
COMMENTARY
by Annica Blake
The private labels of today are better positioned than ever to become true and legitimate competitors to national brand labels and to transition from … Read the whole story