Marketing Daily
Friday, June 21, 2013
  • Reach Millennials Via Search, Social, Mobile

    Millennials have come to see the daily deal Web sites as a part of their own daily lives, with nearly a quarter (25%) of … Read the whole story

  • Q&A: Honda's Accavitti On Agency Change Strategy

    Honda Motor's luxury brand Acura is about to launch its first campaign under its new AOR Mullen. Marketing Daily visited American Honda's headquarters in … Read the whole story

  • Eggland's Searches For 'CEO' (Chief Egg Officer)

    The largest egg brand in the U.S. is searching for a "CEO" -- but there's no corporate shakeup involved. In this case, CEO stands … Read the whole story

  • Legend Sings 'Love' For Chevrolet

    Chevrolet's total redesign of the Impala is "Made to Love." The name refers to John Legend's new single. The song by the nine-time Grammy … Read the whole story

  • Nature Conservancy, Patagonia Tap Into Real Patagonia

    Starting next month, Patagonia, the outdoor gear marketer that has long been a leader among environmentally conscious brands, will start selling a new line … Read the whole story

  • Pacifico Highlights Surfer Origins

    Pacifico is highlighting its surfer roots in its latest creative. The pilsner-style Mexican beer is launching a multimarket TV and digital campaign aimed at … Read the whole story

  • I Miss The Old Purchase Funnel

    Influence produced by trust points is the 3-point shot of marketing. Today, third-party credibility is the accelerator -- not impressions, reach, frequency, or any … Read the whole story