Top of The News
by Thom Forbes
It's no secret that the world of sports marketing has come a long way since the days when Yogi Berra was pitching Yoo-Hoo chocolate drink, Camels cigarettes and Puss'n Boots … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Porsche Cars North America is launching a marketing campaign called "Code of the Curve." The campaign integrates a smartphone app with a Speed Channel … Read the whole story
by Tanya Gazdik
Although marketing procurement organizations remain focused on cost as a key success metric, many are beginning to embrace the value of non-cost-centric metrics, and … Read the whole story
by Karlene Lukovitz
Visitors are greeted by "Happiness Scientists," asked to suit up as lab assistants (goggles, lab coat, gloves), learn about the process of "distilling happiness," … Read the whole story
RETAIL
by Sarah Mahoney
While the importance of private labels may have grown at hyperspeed during the recession, there's no sign of slowed growth yet. For consumers, they … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Mazda3 got a global launch on Wednesday, as the automaker streamed the morning reveal and an evening party in New York celebrating the … Read the whole story
TECHNOLOGY
by Aaron Baar
According to a survey conducted by Harris Interactive on behalf of CouponCabin.com, nearly half (45%) of U.S. adults think paying for cable TV is … Read the whole story
COMMENTARY
by Drew Neisser
In the conversation management trenches, success is often measured one interaction at a time. Although truly social behavior is highly rewarding for brands that … Read the whole story
COMMENTARY
by Russ Mann
For search marketers in the modern media age, relevant content is the new currency. We are in the sunset of the age of paid … Read the whole story