Top of The News
by Thom Forbes
Schools across the country added an experiential subject to their curricula yesterday when the Agriculture Department issued a mandate that "vending machines will have to be stocked with things like … Read the whole story
APPAREL
by Sarah Mahoney
"The Nike Air Max running shoe was crafted for sport but was quickly adopted on Europe's streets as a badge of self-expression," the company … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
BEVERAGES
by Karlene Lukovitz
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late last month, is now rolling out stage two -- including airing one of … Read the whole story
HOSPITALITY
by Tanya Gazdik
Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspects that make a Palace experience unique. The campaign was unveiled this week … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traffic across its portfolio of sites, while New York and Chicago drove traffic … Read the whole story
COMMENTARY
by Bob McCurdy
To help you determine what audio facts are real, here is a healthy dose of 2013 audio reality. Hopefully, it will prevent you from … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
To start with, successful CMOs are doing three things within the marketing organization: working with the best digital agencies, hiring incredible digital talent, and … Read the whole story