Marketing Daily
Monday, July 1, 2013
  • Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz

    The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Bee" -- this time leading a swarm of similarly unstoppable fellow honeybees -- … Read the whole story

  • Marketers: Make Email Responsive, Scalable

    According to digital communications company Yesmail Interactive, more than a third of emails are opened on a mobile device, but more than three-quarters of … Read the whole story

  • Toyota Getting Bloggers To 'Get' Toyota

    Toyota's Florence Drakton says this year the plan is to do more programs with individual bloggers for products like the Sienna minivan. "We have … Read the whole story

  • Nike Expands Converse Stores, Posts Strong Results

    On iPads, shoppers can use their own designs or choose from 150 available graphics -- many linked to San Francisco -- and add grommets … Read the whole story

  • Anti-Smoking Effort Offers Support To 'Quitter In You'

    The American Lung Association and WellPoint Inc. are partnering to help smokers quit for good through the "Quitter in You" smoking cessation campaign. WellPoint … Read the whole story

  • LGBT Market Is Affluent And Influential

    With the Supreme Court rulings on the Defense of Marriage Act (DOMA) and Proposition 8 in the books, now is a good time for … Read the whole story

  • Comcast Must Di-scriminate

    LONDON -- So first, this disclaimer: Comcast and I have a history. It began with a slight customer-service issue -- an installer leaving my … Read the whole story

  • It's Summertime And The Marketing Is Easier With Public Relations

    All businesses that are serious about growth should establish a budget for PR and marketing. It's simply fundamental to business development. The key to … Read the whole story