Top of The News
by Thom Forbes
There may be a few exceptions but most CEOs would like their companies to be viewed as Good Corporate Citizens -- a persona that can be as elusive to oil … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicated global AOR Commonweath for the new Silverado pickup truck. The campaign, which … Read the whole story
RETAIL
by Sarah Mahoney
Visa reports that more people intend to mark the day, with just 12% reporting that they won't celebrate (compared with 21% last year.) And … Read the whole story
BEVERAGES
by Tanya Gazdik
British beer Newcastle Brown Ale is latching onto the Fourth of July holiday as a marketing opportunity. In the latest component of the brands … Read the whole story
ELECTRONICS
by Aaron Baar
"The DRTV commercial touts the new Business Smart inkjet all-in-one series from Brother as being the fastest in its class and smallest in its … Read the whole story
BEVERAGES
by Karlene Lukovitz
Other elements of the campaign include "Plaza Coca-Cola," a year-round events program during MNT tour matches across the U.S.; a summer retail program that … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The General had good numbers, posting its highest sales volume for its four brands combined since 2008. Pickups drove sales, as Sierra and Silverado … Read the whole story
COMMENTARY
by Tania Yuki
Integrating strategic, data-driven content positioning is a powerful way to increase the number of unique users who engage with your content. This in turn … Read the whole story