Top of The News
by Thom Forbes
Dunkin' Donuts hasn't been primarily about doughnuts for quite some time. And it's not just about breakfast, although it has "listened to all our customers out there," as CEO Nigel … Read the whole story
TELECOM
by Aaron Baar
In three new television spots, the prepaid carrier shows that while other wireless companies may be robbing consumers with hidden charges, Boost does the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Says Boris Stojanovic, creative director at Chrysler LLC's digital agency SapientNitro, which developed "Environmentally Sexy" campaign: "Our task was basically to create a hand-raiser … Read the whole story
RETAIL
by Sarah Mahoney
This year, Macy's is pushing its back-to-school effort even further into the realm of social media, with shareable efforts that target kids' favorite media, … Read the whole story
HOSPITALITY
by Tanya Gazdik
Starwood Hotels & Resorts Worldwide has launched its Moment loyalty packages at the U.S. Open tennis championship. The U.S. Open, which runs from Aug. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan is in the midst of rolling out the Versa Note to dealers. It's a car that is completely redesigned with a new look … Read the whole story
RESTAURANTS
by Karlene Lukovitz
As of this year's first half, Subway continues to be the best-perceived quick-serve restaurant chain, while Olive Garden is best-perceived among casual dining chains, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Relying on CRM to repair BofA is like treating melanoma with Clinique. It is as if there were a meeting of top managers who … Read the whole story
COMMENTARY
by Vanessa Naylon
Brand advertisers can now paint a more accurate picture of their audience and target their brand messages more precisely than ever before. With the … Read the whole story