Top of The News
by Thom Forbes
The Ad Council and Keep America Beautiful have reunited for the first time since the breakthrough "The Crying Indian" campaign brought a dose of environmental reality to Americans indulging in … Read the whole story
RETAIL
by Sarah Mahoney
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
PACKAGED GOODS
by Karl Greenberg
"The idea is, if you think logically, getting something clean requires water; people know that but don't think that way in this category," says … Read the whole story
PETS
by Tanya Gazdik
The contest is timed with the launch of a new variety of Fancy Feast Delights With Cheddar Cheese Classic entrees. The social media-oriented promotion … Read the whole story
ELECTRONICS
by Aaron Baar
This fall is looking to be a big one for console game platforms with both Microsoft and Sony launching their next-generation platforms this fall. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Official Vehicle of the NFL is going to be the official vehicle of a digital NFL. General Motors' truck and crossover division, GMC, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Single-cup brew coffee sales continued their massive growth last year, with dollar sales increasing 82%, to more than $1.8 billion, from $1 billion in … Read the whole story
COMMENTARY
by Craig Briggs
What is Asia? There are a million answers to this question, but the 12 offered here speak to realities that Western marketers must understand … Read the whole story
COMMENTARY
by Himanshu Sareen
By focusing on providing clients with strategically placed regional resources, stressing the importance of creating a consistent line of communication, and maintaining an adaptive … Read the whole story