Top of The News
by Thom Forbes
Robinson Cano, the New York Yankee's best position player, spun off baseball-centric agent Scott Boras and acquired Shawn "Jay-Z" Carter and the CAA Sports earlier this year precisely because he … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The online efforts began with a video program in which (Gen Y) filmmaker Casey Neistat started shooting what will ultimately be four films, the … Read the whole story
RETAIL
by Sarah Mahoney
While "Ship my pants" tested Kmart shoppers' taste tolerance for scatological humor (not to mention repetitiveness), the new ad pushes against racial lines. A … Read the whole story
FOOD
by Aaron Baar
The video, which features the character walking on a beach while singing his original song, "Don't Pierce the Brat," is part of a social … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
A paper that appears in the June 2013 issue of the American Marketing Association's "Journal of Marketing Research" shows that people are more likely … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"He's not just a 'pretty face'," says Infiniti's Andreas Sigl -- "he is the world's best driver, and our engineers listen because he is … Read the whole story
by Erik Sass
CVS and Walgreens are among the retailers refusing to carry the August 1, 2013 issue of "Rolling Stone" because of its controversial cover, which … Read the whole story
COMMENTARY
by Teresa Liu
As online and mobile sales continue to rise, individual brick-and-mortar spaces are popping up in different formats. In Asia, cubic-retailing -- which enables independent … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Content marketing is by many measures the future of social media advertising, and all advertising. People respond better to content marketing because it doesn't … Read the whole story