Top of The News
by Thom Forbes
Wall Street may have had a negative reaction in after-hours trading to the storyline in Netflix's "fireside chat" conference call on Google yesterday but if there's one thing founder Reed … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Agency Leo Burnett says the first spot of the new work, called "Her Horse," features a woman because about 15% of truck buyers are … Read the whole story
RESEARCH
by Sarah Mahoney
Tumbling satisfaction is primarily due to search engines, which are still looking for the balance between delivering a solid customer experience and earning revenue … Read the whole story
AIRLINES
by Tanya Gazdik
Singapore Airlines is launching a consumer video contest that aims to drive brand loyalty. The airline is inviting consumers to go to contest.flysingaporeair.com to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Lexus has launched a Web site and interactive platform to promote the 2014 Lexus IS sport sedan. The Flash site, "Amazing Mix" is an … Read the whole story
BEVERAGES
by Karlene Lukovitz
Dr Pepper Snapple Group and nutrition advocacy group Center for Science in the Public Interest have officially settled a class action brought by CSPI … Read the whole story
RESEARCH
by Aaron Baar
"It can be stressful when you want your team to win, but can't do anything about it," says Gita Johar, associate vice dean at … Read the whole story
COMMENTARY
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Two Sundays ago, WNET, the local PBS outlet in New York, aired the documentary "The Real Men and Women of Madison Avenue." Featuring interviews … Read the whole story
COMMENTARY
by Michael Caccavale
Respecting privacy and creating personalized experiences don't have to be mutually exclusive. Marketers have the necessary assets at their fingertips without having to cross … Read the whole story