Top of The News
by Thom Forbes
PepsiCo's surprisingly strong results yesterday would seem to add up to a healthy portion of vindication for PepsiCo chairman and CEO Indra Nooyi, who reiterated "that she doesn't see the … Read the whole story
REPORT
by Sarah Mahoney
While specific budget guidelines such as Coca-Cola's model -- with 70% of its marketing and advertising budget earmarked for the "now," 20% for "new," … Read the whole story
RESEARCH
by Karl Greenberg
NBCUniversal's Integrated Media's Brand Power Index, which measures consumer perception of 500 brands, found that the brands that get the most attention get "modern … Read the whole story
BEVERAGES
by Karlene Lukovitz
Even in today's crowded, intensely competitive beverages category, the occasional new brand manages to break through -- particularly if it can make an "all-natural" … Read the whole story
ELECTRONICS
by Aaron Baar
Despite the flat forecast, several areas within the industry will remain strong. Smartphone sales will continue to increase, with revenues expected to surpass $37.8 … Read the whole story
RESEARCH
by Tanya Gazdik
Consumer spending in the U.S. pet market will reach $62 billion in 2013, up 4.7% over 2012, according to U.S. Pet Market Outlook 2013-2014, … Read the whole story
REGULATION
by Karl Greenberg
Mobile devices give marketers a world of new opportunities for location, real-time, and application-based marketing. But as all industry organizations on K Street know, … Read the whole story
COMMENTARY
by Drew Neisser
Few things would make me happier than an easy formula to prove, once and for all, the ROI of social media. Surely, given all … Read the whole story
COMMENTARY
by Tamara Weintraub
How do you know if your Web site is working to get you calls? If you want more calls from your Web site, the … Read the whole story