Top of The News
by Thom Forbes
In a deal that's all about the location, location, location of bricks and mortar -- particularly on Manhattan's Fifth Ave. -- the Hudson's Bay Company has apparently emerged as the … Read the whole story
PACKAGED GOODS
by Karl Greenberg
As an exercise in self-promotion, Behr paint has been using BuzzFeed to reach hipsters who are into do-it-yourself home modification via applying a variety … Read the whole story
RETAIL
by Sarah Mahoney
In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concept, has launched a $1.4-million branding/promotional campaign incorporating digital and mobile, as well … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Esurance is rolling out another tennis-focused marketing campaign including a TV spot. The spot, called "Tennis for the Modern World," features the world's #1 … Read the whole story
TELECOM
by Aaron Baar
Of all the dialects in the United States, Boston's is probably one of the most distinctive, but getting it wrong can really grate on … Read the whole story
AUTOMOTIVE
by Karl Greenberg
BMW has pulled the wraps off its first all-electric car, the BMW i3, the concept of which was revealed two years ago. The company … Read the whole story
COMMENTARY
by Russ Mann
Agencies and ad-tech software creators need to be able to service the Gen X CMO's requirements in search, share and serendipity marketing -- whether … Read the whole story
COMMENTARY
by
Threading shopper insights throughout the NPD process enables manufacturers to optimize their national launch in a relevant, personalized manner. Shopper data also offers a … Read the whole story