Top of The News
by Thom Forbes
Retailers say consumers will be the true beneficiaries of a federal court decision yesterday that ruled that the Board of Governors of the Federal Reserve System had been far too … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Under the multi-year, "global ambassador" agreement, Pele will be featured in a number of advertising and in-restaurant promotional campaigns in the U.S. and other … Read the whole story
TECHNOLOGY
by Aaron Baar
"One of the things we've noticed is these [streaming companies'] business models have changed, and as they've moved to a 'freemium'-type model, adoption has … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign, "U Decide," centers on five :30 spots projected on jumbo screens behind performers. The spots ask lifestyle questions, to which girls are … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
"When Estee Lauder first launched Night Repair in 1982 she said: "Now the term 'Beauty Sleep' has a new and significant meaning," Charisse Ford, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Farmers has unveiled a new corporate logo that aims to connect the Los Angeles-based company's past with its future. "Our new logo is meant … Read the whole story
COMMENTARY
by Neela Pal
Sherpa brands leverage their category expertise to empower consumers to gain control and achieve levels of satisfaction and fulfillment they could not reach independently. … Read the whole story
COMMENTARY
by Joy Gendusa
A great marketing tactic to gain exposure for your brand is Pay Per Click. It's an excellent way to gain brand exposure and generate … Read the whole story