Top of The News
by Thom Forbes
Most of the critics bid "The Lone Ranger" a hearty "Hi-Yo, Away" when it opened earlier this summer and the movie-going public indeed stayed away in wagon trains despite the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, "Best Yourself," is primarily digital and social, but there is a 60-second TV spot as well. Intended to get people to engage … Read the whole story
RETAIL
by Sarah Mahoney
Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, … Read the whole story
AIRLINES
by Tanya Gazdik
British Airways has launched a campaign telling India Ex-Pats in the U.S. "It's time to Visit Mum!" "The campaign speaks to an audience living … Read the whole story
ELECTRONICS
by Karl Greenberg
Samsung is launching a reality series, "SOS Island: Survival of the Smartest," where the Samsung Galaxy S4 Zoom and NX, the competitors' companions, get … Read the whole story
FOOD
by Karlene Lukovitz
While The Discovery Channel birthed "Shark Week" 26 years ago for the usual reason of boosting traditional TV viewership (at which it's been wildly … Read the whole story
COMMENTARY
by Peter Mollins
You've got a growing company and growing expectations for your revenue numbers. So you want effective salespeople who are productive -- fast. But if … Read the whole story