Top of The News
by Thom Forbes
Although it took a financial hit for the quarter doing so, T-Mobile is re-proving perhaps the truest of marketing truisms: you create customers by giving people what they want. Read the whole story
HEALTH
by Tanya Gazdik
"The goal is to drive the consumer to our digital properties, to inform on Kaiser Permanente's high quality care, top physicians and differentiated approach … Read the whole story
RESTAURANTS
by Karlene Lukovitz
BBDO surveyed 1,000 Millennials about their eating-out habits and attitudes, including their views on 21 of the most popular QSR and fast-casual restaurants. It … Read the whole story
RETAIL
by Sarah Mahoney
The way they've been bleeding market share for so long to other channels -- including drug, dollar, convenience, club, limited-assortment, discount and specialty stores, … Read the whole story
RESEARCH
by Laurie Petersen
That is the finding of the latest report from Nielsen Holdings N.V. on "The Global, Socially-Conscious Consumer." When Nielsen first undertook the research in … Read the whole story
by Mark Walsh
Global digital media usage increased 12.9% last year to an average of 5.3 hours per week, led by a surge in time spent with … Read the whole story
COMMENTARY
by David Karel
The goal of the mid-funnel is to fully educate your target audience on key subject areas and position your company as a trusted expert. … Read the whole story