Top of The News
by Thom Forbes
A study of national television advertisements for the top 25 quick service restaurant chains that aired between July 1, 2009, and June 30, 2010, charges that McDonald's and Burger King … Read the whole story
AUTOMOTIVE
by Karl Greenberg
This time, the automaker has its high-performance marque SRT (Street & Racing Technology) under the klieg lights. The deal with Universal Pictures involves the … Read the whole story
ENTERTAINMENT
by Aaron Baar
Warner Bros.' home video division will spend an estimated $25 million on marketing, advertising and promotional efforts touting the film's anniversary with a bevy … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Fans can submit short (maximum 30 seconds) videos of themselves singing the chain's "Love That Chicken from Popeyes" jingle via YouTube, Vine or Instagram, … Read the whole story
PETS
by Tanya Gazdik
Purina One is calling on cat lovers to create and share do-it-yourself puzzle feeder projects to help enrich the feeding experiences of cats. Designs … Read the whole story
ELECTRONICS
by Aaron Baar
Lenovo is hosting a "Fantasy Coach of the Year" contest, through which one coach will get the chance to not only attend this year's … Read the whole story
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by Erik Sass
Ethnic groups can share brand likes, but the most diversity in ethnic brand preferences was seen in the automotive category, where there was no … Read the whole story
COMMENTARY
by Laura Bassett
Customer experience management begins with a change in mindset, but that's just the beginning. The opportunity and rewards are substantial for organizations that recognize … Read the whole story