Top of The News
by Thom Forbes
Hiroshi Yamauchi, a college dropout who took a "run-of-the-mill" family firm that manufactured playing cards in Japan to the pinnacle of high-tech success around the world and became known as … Read the whole story
RESTAURANTS
by Laurie Petersen
Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the … Read the whole story
RESEARCH
by Karl Greenberg
Women are bringing in a bigger and bigger slice of the household income pie. Marketing firm Boston Consulting Group says the gap between what … Read the whole story
FOOD
by Karlene Lukovitz
Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story
RESEARCH
by Aaron Baar
"Some [companies] may have gotten a little skittish, significantly in the latter part of the year," IEG's Jim Andrews tells "Marketing Daily." "In the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Dean Evans, SVP and CMO of the Japanese automaker's Cherry Ridge, N.J.-based U.S. sales arm, said the company has had success in adhering to … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Newly proposed federal legislation seeks to create a single, standard front-of-package (FOP) label, require greater disclosure of sugar and caffeine content, and define how … Read the whole story
COMMENTARY
by Mark Ingwer
Marketers need to understand the role of the unconscious in decision making if they hope to build brand loyalty. But to truly understand why … Read the whole story
COMMENTARY
by Ted Leonhardt, Op-Ed Contributor
When a client or prospect asks for something, the agency -- whether a design, advertising agency or public relations firm -- has earned their … Read the whole story