Top of The News
by Thom Forbes
In the great tradition of Hallmark Holidays such as Boss's Day, a few years ago Diageo's Guinness brand invented a festivity out of whole hops to celebrate 250 years of … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Progressive has launched a new brand extension that's unlike anything consumers have seen from the company before. This is the first time Progressive has … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan has a couple of unique programs going on with its Versa Note compact car that involve new relationships with Amazon and Vevo under … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Since launching the Sonic two years ago, Chevrolet has the focus on social, with traditional media serving as the caboose for creative that launched … Read the whole story
FOOD
by Karlene Lukovitz
Hain Celestial's Terra Chips has formed an unusual partnership with the makers of an independent film, in which they are collaborating to cross-promote the … Read the whole story
RETAIL
by Sarah Mahoney
A new forecast from Deloitte points to reasonably happy holidays for stores: It predicts that seasonal sales will rise between 4 and 4.5% from … Read the whole story
COMMENTARY
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We're on pins and needles here at the home office, sweating and jumping around, because this Sunday marks the end of "Breaking Bad." Yup … Read the whole story
COMMENTARY
by Nancy Smith
The key to successful advertising on Facebook is discovering a way to call your customer base to emerge from their role as a passive … Read the whole story