Top of The News
by Thom Forbes
Coca-Cola officially has lost a little bit of its fizz with both Apple and Google besting it for the first time as the world's most valuable brand in the annual … Read the whole story
RETAIL
by Karl Greenberg
Although the company wasn't required to use any of it, it is taking right to social as a new campaign. Says 1-800-Flowers CEO Chris … Read the whole story
TELECOM
by Aaron Baar
"It's not just the speed alone; it's the reliability, clarity and all of the things people are looking for from the Internet," Kirk Parsons, … Read the whole story
BEVERAGES
by Tanya Gazdik
American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S. beer drinkers, according to YouGov BrandIndex, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Todd Christensen, Chevrolet's performance car advertising manager, tells "Marketing Daily" that the company invited consumers living within a 150-mile radius and that the brand's … Read the whole story
FOOD
by Karlene Lukovitz
The campaign asks consumers to share how and when they made the switch to Truvia (#sweetswitch), and incentivizes existing fans with samples and coupons … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Went to Advertising Week in New York, with all its pomp and self-importance, but it was all so odd. Madison Avenue, did you not … Read the whole story