Marketing Daily
Monday, September 30, 2013
  • ONE/x Wins 'The Pitch'; 1-800-Flowers Runs With It

    Although the company wasn't required to use any of it, it is taking right to social as a new campaign. Says 1-800-Flowers CEO Chris ... Read the whole story

  • Consumers Happier With Faster Internet

    "It's not just the speed alone; it's the reliability, clarity and all of the things people are looking for from the Internet," Kirk Parsons, ... Read the whole story

  • Sam Adams Tops In Brand Rankings

    American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S. beer drinkers, according to YouGov BrandIndex, ... Read the whole story

  • The Stingray Experience: Hot Laps On Racetracks

    Todd Christensen, Chevrolet's performance car advertising manager, tells "Marketing Daily" that the company invited consumers living within a 150-mile radius and that the brand's ... Read the whole story

  • New Truvia Campaign Includes Money-Back Guarantee

    The campaign asks consumers to share how and when they made the switch to Truvia (#sweetswitch), and incentivizes existing fans with samples and coupons ... Read the whole story

  • Holding (Company) On For Dear Life

    Went to Advertising Week in New York, with all its pomp and self-importance, but it was all so odd. Madison Avenue, did you not ... Read the whole story