Top of The News
by Thom Forbes
Defying recent trends that have pulled both high-budget blockbuster movies and 3-D offerings back to earth, Alfonso Cuaron's nail-biting space adventure with just two actors - Sandra Bullock and
George … Read the whole story
APPAREL
by Sarah Mahoney
The light forest, which is expected to move to other cities and is also featured in windows at some of its 57 retail stores, … Read the whole story
by Karlene Lukovitz
"So the question was, how do you leverage an already successful campaign and take it to the next level, particularly in a multi-screen world … Read the whole story
RESEARCH
by Aaron Baar
"'Useful' is the new 'cool'" for parent Millennials, Jeff Fromm, evp at Barkley and co-author of "Marketing to Millennials: Reach the Largest and Most … Read the whole story
CONFERENCE
by Karl Greenberg
John Costello, president of global marketing and innovation for the brand, talked about brand strategy and equity at the Association of National Advertisers' Masters … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Burger King's launch of fries with 30% fewer calories and 40% less fat than its regular fries appears to be helping to drive a … Read the whole story
CONFERENCE
by Karl Greenberg
Not only are marketers facing an uncertain economy and one that's on the mend, they're also trying to ride the bike and patch the … Read the whole story
RESEARCH
by Tanya Gazdik
Top marketers feel even less prepared to cope with Big Data than they did in 2011, and they have made little headway in coming … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What if the received wisdom about how to produce and sell all things to all people was based on an incomplete understanding of what … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I went to Phoenix on business. I expected -- prepared myself -- to stroll off the plane, get lost without a canteen in an … Read the whole story